Practice area
Sports, Entertainment & Media Legal Management
Sports, entertainment and media law in Mexico
We advise athletes, clubs, artists, producers, brands, agencies and content creators in Mexico: sponsorship, representation and transfer agreements, image rights and intellectual property, broadcasting and content licensing, audiovisual and music production, advertising and disclosure, disputes before sports bodies, and the corporate and tax structure of a career or a project.
Sports, entertainment and media are businesses of contracts and rights — and almost always of short timelines. We put the ones that sustain a career or a production in order: sponsorships, representation, image-rights consents and licenses, broadcasting and content exploitation, with a corporate and tax structure built to withstand growth.
On the other side of the table, we support clubs, leagues, promoters, production companies, platforms, brands and agencies that engage talent and produce content: campaigns, exclusivity, assignments, advertising compliance and dispute prevention before a matter reaches a court or a sports body.
How we work
Athletes, clubs and federations: sports and representation agreements, transfers, sponsorships, image rights and disputes before sports bodies and tribunals.
Artists and producers: management agreements, audiovisual and music production, licensing, distribution and royalties.
Media, platforms, content creators, influencers and esports: broadcasting rights, content licensing, brand and agency contracts, advertising and disclosure.
Corporate, IP and tax structure of the career, the agency or the production company.
Frequently asked questions
What should an athlete or artist review before signing a sponsorship agreement?
The scope of exclusivity (category, territory and term), which uses of their image they authorize and for how long, appearance and content obligations, termination causes and what happens to the material produced once the relationship ends. A poorly scoped sponsorship can block more valuable deals later.
Should a sports or artistic representation agreement have a term?
It is advisable — and it should be short and renewable; in some sports the applicable regulations also cap its duration. Beyond the term, defining the commission and the income it is calculated on, exclusivity and exit causes prevents many of the conflicts between talent and representative.
Who owns the content of a production or collaboration?
As a rule, whoever the contract says, within what the law allows the parties to agree — and a production has many hands in it: the production company, performers, authors and distributors. When the contract is silent, default statutory rules apply, and they rarely match what the parties expected; ownership, licenses, usage terms, territories and royalties must be in writing before production starts, including collaborations with brands and content creators.
What should a contract between an influencer or content creator and a brand include?
The deliverables (pieces, formats, dates and review rounds), how the brand may use the content and for how long, exclusivity against competitors, how and when payment is made, who is responsible for flagging the content as advertising, and what happens if either side cancels. Many disputes start with a brief that never became a contract.
Are sports disputes resolved in ordinary courts?
Not always: many go first to the sport's own disciplinary and arbitration bodies, with short deadlines and their own rules. We assist from the review of the applicable regulations through to representation in the proceedings.