Practice area
Influencer Legal Management
Comprehensive legal counsel for content creators
We advise influencers, content creators and the agencies and brands that work with them: collaboration and representation agreements, intellectual property and image rights, advertising and disclosure, personal data and tax structuring of the creator's business.
A professional content creator is a business — often without a business structure. We help put one in place: the right vehicle to operate, the contracts that protect income and personal brand, and a clear relationship with agencies and representatives.
On the other side of the table, we advise brands and agencies that engage creators: campaigns, exclusivity, content assignments and the advertising compliance of each collaboration.
How we work
Brand and agency contracts: collaborations, exclusivity, representation and campaign management.
Intellectual property and image rights: content ownership, licensing and use of the personal brand.
Advertising and disclosure: identifying sponsored content and consumer-law compliance.
Personal data and tax structuring of the creator's business.
Frequently asked questions
Does an influencer need to incorporate a company?
Not always, but past a certain level of income and risk it usually pays off: the right structure organizes invoicing, separates personal assets and makes contracting with brands and agencies easier. It is evaluated case by case.
What should a creator review before signing with an agency?
The scope of exclusivity, the term and exit causes, the commission and which income it is calculated on, content ownership, and what happens to the personal brand when the relationship ends.
Does sponsored content have to be identified as advertising?
Yes — content paid for or incentivized by a brand must be identifiable as advertising to the audience, and brands and agencies usually require it contractually. We help comply without sacrificing the creator's voice.
Who owns the content of a collaboration?
Whoever the contract says — and when the contract is silent, the problem begins. Defining ownership, licenses, usage terms and territories is an essential part of any well-documented collaboration.